The verticals
Pick the ones you write.
On your setup call, tell us which verticals you sell and they’re loaded into your workspace. Need another later, request it from the support center and it’s live within a business day.
Private Health
Individual and family health coverage outside the marketplace. Leads shop around and submit at odd hours, so the setter answers in the first minute and the pipeline carries them from quote to enrollment, renewal and review.
Built around: fast first response, enrollment windows, the annual review.
Final Expense
Small whole life coverage built to pay for funeral and end-of-life costs, so families aren’t left with the bill. A short sales cycle that rewards the agent who calls back first and stays in touch.
Built around: speed to lead, simple next steps, gentle long-term follow-up.
Mortgage Protection
Life insurance structured to cover the mortgage if the homeowner passes away, keeping the family in their home. The trigger is a new mortgage, so timing and a clear reason to talk matter most.
Built around: new-homeowner timing, the protection conversation, the review when the loan changes.
Term Life
Straightforward coverage for a set number of years: higher benefit, lower premium, ideal for income replacement. Most of the work is education and a booked appointment, then a conversion conversation before the term ends.
Built around: booked appointments, family milestones, the end-of-term review.
IUL
Permanent life insurance with a death benefit plus cash-value growth linked to a market index, with a floor that limits market-driven losses (subject to caps and product terms). A longer, more educational sale.
Built around: nurture over weeks, illustration follow-ups, the annual policy review.
Annuities
Products that turn savings into a predictable income stream backed by the issuing insurer, often used to build steady retirement cash flow. Trust is the whole sale, so the follow-up is patient and consistent.
Built around: multi-touch nurture, scheduled reviews, referrals from happy clients.